It appears that Keanu Reeves may have changed his mind about NFTs. When my colleague Alex Heath questioned the actor in December about the concept of digital scarcity and digital collectibles, the actor burst out laughing. Digital items are simple to copy, according to Reeves.
To improve “the digital and physical worlds through the support of diverse artists and creative communities,” the Futureverse Foundation was started by Non-Fungible Labs, and he has since joined the project as an advisor. The Hollywood Reporter claims that this entails funding NFTs’ initiatives and introducing traditional artists to NFTs.
The relationship is obviously related to art because Reeves’ partner, Alexandra Grant, is a well-known creator whose work has appeared in numerous exhibits, according to her website. She also serves as a foundation advisor, and Non-Fungible Labs prominently features her in a video announcing and outlining the initiative.
Grant discusses how NFTs can be used to integrate artists into “a new possible economy” in that video. That fits well with the Futureverse Foundation’s stated goal of creating “a metaverse where anyone can access and create in an open, rich, and diverse world,” as stated on the organization’s website. However, the first charitable donation from the foundation appeared to be more concerned with the material world than the metaverse: it gave art historian Nana Oforiatta Ayim 100,000 euros to assist her in organizing Ghana’s display at an international art exhibition in Venice. I think that sounds like a pretty admirable donation, just to be clear.
Grant describes it as “one of the most exciting projects I’ve worked on” and expresses excitement about “dreaming up a new model for arts philanthropy” in a press release from the Futureverse Foundation. Reeves’ statement, however, reads a little more broadly:
I feel privileged to be a part of Non-Fungible Labs’ efforts in support of artists and creators around the world through the extraordinary program and opportunity of the Futureverse Foundation, in collaboration with Alexandra Grant.
Even so, the transition from mocking the idea that NFTs might be useful to join forces with an NFT project as an advisor for its charitable foundation that specifically aims to bring artists into the metaverse is quite remarkable. In response to its Futureverse Foundation announcement, someone posted a video of Reeves laughing at the idea of NFTs on Twitter and asked, “Did he change his mind about NFTs?,” to which Non-Fungible Labs has partially responded. “More than an NFT,” the company retorted.